Upper Deck Entertainment (UDE) -- a division of The Upper Deck Company -- changes the world of the Yu-Gi-Oh! TRADING CARD GAME© with brand new expansion sets Soul of the Duelist, Dark Beginning and Rise of Destiny. The new sets feature new card technologies, stronger monsters and cards never-before-seen outside of Japan. These sets also allow Yu-Gi-Oh! TCG© players around the world to have access to all of the same Yu-Gi-Oh! TCG© cards for the very first time.

SOUL OF THE DUELIST - Mid-September 2004
Soul of the Duelist is the newest Yu-Gi-Oh! TCG© expansion set to hit the shelves. This new set will feature special Ultimate Rare foil card technologies only seen in Japan until now, which highlights and textures the images, the Attribute and Level Stars on the card. In addition, the set will introduce new monsters with strong abilities to defeat more enemies; newer and more powerful versions of the most popular cards; and release the largest Fusion Monster seen outside of Japan, "Master of Oz."

DARK BEGINNING - Late October 2004
Dark Beginning is a reprint set, designed to help Duelists collect hard to-get and out-of-print cards. Perfect for Duelists entering the world of Yu-Gi-Oh! TCG© and includes cards with improved clarified text. Included in each is a never-seen-before Player Tip card that will help Duelists expand their Yu-Gi-Oh! TCG© knowledge.

RISE OF DESTINY - Late November 2004
Rise of Destiny is the next booster that will change the world of the Yu-Gi-Oh! TCG©. Rise of Destiny ties the old with the new, bringing back many Monsters in new forms and expanding the fantasy. These Monsters currently appear on the animated series, allowing Duelists to create Decks and themes as seen on television. With nine new Machine-Type monsters, support for "Harpie Lady" Decks, and Anti-Trap monsters to combat your opponent's traps, Rise of Destiny will revolutionize the game as we know it.

Among Duelists, the demand for booster sets has continued to increase as more Duelists join the game and compete in the Duelist King Tournament, held in neighborhood hobby stores across North America. Currently, more than 600,000 duelists are registered in more than 6,000 stores across North America.

During the game, players duel each other by summoning monsters and activating Spell and Trap cards. Using a Starter Deck and/or booster sets, Duelists collect cards to play their hands against other Duelists. Duelists with well-constructed Decks, powerful monsters, solid strategy and a little good fortune are the winners in the Yu-Gi-Oh! TRADING CARD GAME©.

For more information on tournaments, the latest in Yu-Gi-Oh! TRADING CARD GAME© news and product introductions, visit www.yugioh-card.com, or www.upperdeck.com.

Upper Deck Entertainment brings joy to this year's holiday season with highly collectible Yu-Gi-Oh! TRADING CARD GAME© collectible sets - the Yu-Gi-Oh! TCG© Collectible Tin and the Yu-Gi-Oh! TCG© Master Collection. Anticipated to be the hottest-selling toys of the season, the new Yu-Gi-Oh! TCG© tins and Master Collection gives the Yu-Gi-Oh! TCG© collectors a chance to collect previously released boosters, brand new cards, and powerful variant cards, including the much-sought after "Exodia the Forbidden One" card.

Available in September, the Collectible Tins allow Duelists to make their Decks much more powerful, with a collection of booster packs designed to increase the complexity and power during matches. These tins offer an assortment of the game's top-selling booster packs, which include Pharoanic Guardian, Magician's Force, Dark Crisis, Invasion of Chaos, and Ancient Sanctuary. In addition, each of the six unique tins will include one of six brand new cards.

Last year, the Yu-Gi-Oh! TCG© Collectible Tins were featured as an "All Star" in Toy Wishes Magazine, and in recent years, earned top spots on the hottest Christmas wish lists at KB Toys, and was listed as one of the most highly sought-after toys in Toy Wishes Magazine, Business Week, Wall Street Journal, and USA Today.

In December, UDE is also pleased to release the new, and first-ever Yu-Gi-Oh! TCG© Master Collection. This highly collectible set will include the first six Yu-Gi-Oh! TCG© boosters ever released in a stylish, gold, Egyptian-themed storage portfolio. Each folder will include a Legend of Blue Eyes, Metal Raiders, Spell Ruler, Pharaoh's Servant, Labyrinth of Nightmare, and Legacy of Darkness booster packs, and six variant cards, including the highly sought after "Exodia the Forbidden One" card.

Among Duelists, the demand for booster sets has continued to increase as more Duelists join the game and compete in the Duelist King Tournament, held in neighborhood hobby stores across North America. Currently, more than 600,000 duelists are registered in more than 6,000 stores across North America.

During the game, players Duel each other by summoning monsters and activating Spell and Trap cards. Using a Starter Deck and/or booster sets, Duelists collect cards to play their hands against other Duelists. Duelists with well-constructed Decks, powerful monsters, solid strategy and a little good fortune are the winners in the Yu-Gi-Oh! TRADING CARD GAME©.

For more information on tournaments, the latest in Yu-Gi-Oh! TRADING CARD GAME© news and product introductions, visit www.yugioh-card.com, or www.upperdeck.com.